A hypothetical project – Suppose a local Buffalo company wants a total re-vamping of their look and identity. I decided to use Ilya’s Bellydance & Henna Studio on Hertel Ave. in Buffalo. The name was extremely complicated to work with, so I even changed the name. Included in the branding design book I created are the process into creating the logo, product and vehicle designs, stationery designs, a mobile app design, a website design, and more. All were created to make the studio more appealing and receive a bigger audience.