UB Campus Rewards

© 2015
For my first project at University at Buffalo’s (UB) Campus Dining & Shops (CDS), I was assigned to create the logo and print/digital collateral for the new rewards program. Below are the logo concepts, car wrap design (side and back), a couple print ads (bus insert and table tent), and graphics I created for the CDS website. I also took the DSLR photography of the prizes.

logoconcepts

 
 

back

 
 

driver

 
 

businsert-48x11

 
 

tabletent-3point88x6

 
 

Screen Shot 2015-08-21 at 9.28.36 AM

 
 

Screen Shot 2015-08-21 at 10.07.25 AM

 
 

Screen Shot 2015-08-31 at 6.15.54 PM

 
 

Screen Shot 2015-08-21 at 11.00.55 AM

 
 

Screen Shot 2015-08-21 at 9.30.00 AM

 

 

“Get Your Swipe On” campaign

Campus Rewards also had a “Get Your Swipe On” campaign to coincide with it. The UB CDS Marketing department outsourced cute cartoon monsters. I was then asked to use Adobe After Effects for the first time and animate them! I had a lot of fun with this project, especially since I always wanted to learn After Effects.
I think having these little monsters move really catches the eye of students and faculty/staff. There was an obvious increase in purchases through the UB Card, which is what Campus Rewards and Get Your Swipe On wanted to accomplish.

UB Card Monster video advertisement


ivanna-bg-smaller
 

rome-bg-smaller
 

seymour-bg

 
 

 

2017 update/refresh

© 2017-2018
We decided to freshen the Campus Rewards graphics a little since UB had us change our CDS logo, UB re-branded and came out with a new Blue hex code, and our website was about to get re-designed to match their new re-branding.

 


Graphic on the top of the Campus Rewards page on myubcard.

 
 


New colors & fonts once we updated our website.

 
 


New styling on the prize sections

 
 


One of the “Earn Rewards Here” signs I made once I re-designed the UB Card.